Logo Design

Our logo is officially complete. We have no intention of resembling the traditional surf media or industry. We’ll be adding many variations in the future.

Our main goal was to have a classic style logo which would look good on a surfboard, blue blazer or shield of a warrior fighting tyranny. Our battle is going to be fought with intellect rather than conventional weapons. This logo was to be intense yet classic which will be expanded upon in the future.

The image may “evolve” in the future but for now we’re happy with the results from 99designs.com. Our designer has a French background and resides on Reunion Island east of Madagascar.

The following “symbols” contributed to the style of our “core” logo:

- ABC Wide World of Sports - A great historical program which respected all sports. 'Surfing is not a sport it’s a way of life.' - Jeff Spicoli

- Detroit Tigers / Magnum P.I. / William Beaumont Hospital, Royal Oak, MI.

- Coat of Arms - The Sumner family.

- Coat of Arms - Rocha, Uruguay.

- Apocalypse Now / Air Cavalry Surfboard logo (Yater Spoon).

The globe on the bottom symbolizes our commitment to an international perspective. We believe in people and intellectual capital rather than define individuals by the state they had come from...

Strength & Honor -

Cristo