Logo Design

“Art is the lie that reveals the truth.” Pablo Picasso

"The essential part of creativity is not being afraid to fail.” Edwin H. Land

Our logo is officially complete. We feel it is plain old cool. We have no intention of resembling the traditional surf media or industry. The most important part of this logo is the “R” and the word Renegade.

We wish not to look like some petty gang but rather and very informed group with a intense logo.

The logo may “evolve” in the future but for now we’re happy with the results from 99designs.com. The following points contributed to the style of our core logo:

- Detroit Tigers – The founder is from Detroit (originally – after he traveled through the birth canal) and respects the team and Old English logo.

- The Sumner family Coat of Arms.

- The flag of Jose Gervasio Artigas, a national hero of Uruguay.

- The surfing spirit of Col Bill Kilgore (Robert Duval - Apocalypse Now) – Air Cavalry Surfboard logo (We are not glamorizing war or the killing of innocent people).

- ABC Wide World of Sports - A great historical program which respected all sports. Although we agree with Jeff Spicoli that “surfing is not a sport, it’s a way of life.”

- A global perspective and presence.